Few tips to promote your supermaket sale

Irresistible Price

You’ve seen this in action: those grocery store end caps that advertise an amazing deal on gummy bears. Do you need gummy bears? Probably not. It doesn’t matter; low prices get you in the mood to spend.

This is the technique of pricing items really cheap in the front display aisles at retail and grocery stores to make your customer brain excited about saving a bunch of money. It’s a psychological strategy, let your customer spending money on stuff they had no intention of buying but simply can’t pass up as the deal is just too good. Irresistible Price totally explains the Target “we just need one thing” phenomenon.

Scientific Layout

Success Grocery stores never design their layouts haphazardly—a whole heap of psychology goes into it. For example, ever feel like you have to walk miles to get to the dairy fridge? That’s because you practically do.

Dairy departments are almost invariably located as far from the entrance as possible, ensuring that customers—most of whom will have at least one dairy item on their lists—will have to walk the length of the store, passing a wealth of tempting products, en route to the milk, eggs, cheese, and yogurt.

It’s the same idea as the “Boomerang Effect.” With this strategy, grocers place popular items and brands in the middle of store aisles so that customers have to walk past other, unneeded items to reach them, no matter which direction they’re coming from. In other words, grocery stores make it purposely difficult to simply get in and out with what you need. They do everything they can to lure you with their products.

Checkout our website to see our scientific supermarket layout.

USD9.99 Not USD10

Charm pricing is another notorious grocery store trick.

Whenever customers see a product priced at $29.99 or $9.98, you can always attempting to ‘charm’ your customer’s brain by marking prices just below a round number .Because our brains are trained to read from left to right, the first digit is the one that sticks in our head and the number we use to decide if the ‘price is right.’ This phenomena is known as the ‘left-digit effect’ and studies have shown that it absolutely works and has a big impact on our buying decisions.

Placing expensive items at eye level

Always place your most expensive items at eye level and place the bargain buys and generic brands on the bottom shelves. This helps guide you toward the pricier items, since they’re literally right in front of your customer face.

Also don’t forget your younger customer. When they walk down the cereal aisle and make them notice their favorite products which are placed on lower shelves. In this case, stores can catch the eyes of younger consumers.  Research  found a link between eye contact (in this case, between children and spokes-characters) and consumers’ positive feelings toward a product.

Background Music

Music seems harmless enough, but it’s another highly effective  tool  for getting customers to spend more. A lot of study found that sales increase and people spend more time shopping in stores playing music. The type of music matters, though. The study reported: The tempo of instrumental background music can significantly influence both the pace of in-store traffic flow and the daily gross sales volume purchased by customers, at least in some situations. In this study the average gross sales increased from $12,112.35 for the fast tempo music to $16,740.23 for the slow tempo music. This is an average increase of $4,627.39 per day, or a 38.2% increase in sales volume.

Of course, those results only apply to that specific study, but the point is: There’s research that shows music can indeed influence shopping behavior. And you can use this to your advantage.

shopping cart

A shopping cart (American English) or shopping trolley (British English), also known by a variety of other names, is a cart supplied by a shop, especially supermarkets, for use by customers inside the shop for transport of merchandise to the checkout counter during shopping. In many cases customers can then also use the cart to transport their purchased goods to their vehicles, but some carts are designed to prevent them from leaving the shop.

In many places in the United States and the United Kingdom, customers are allowed to leave the carts in designated areas within the parking lot, and store personnel will return the carts to the storage area. In many continental European premises, however, coin- (or token-) operated locking mechanisms are provided to encourage shoppers to return the carts to the correct location after use.

 

The names of a shopping cart vary by region. The following names are region specific names for shopping carts.

 

 

Development of first shopping cart by Sylvan Goldman

One of the first shopping carts was introduced on June 4, 1937, the invention of Sylvan Goldman, owner of the Humpty Dumpty supermarket chain in Oklahoma. One night, in 1936, Goldman sat in his office wondering how customers might move more groceries. He found a wooden folding chair and put a basket on the seat and wheels on the legs. Goldman and one of his employees, a mechanic named Fred Young, began tinkering. Their first shopping cart was a metal frame that held two wire baskets. Since they were inspired by the folding chair, Goldman called his carts “folding basket carriers”. Another mechanic, Arthur Kosted, developed a method to mass-produce the carts by inventing an assembly line capable of forming and welding the wire. The cart was awarded patent number 2,196,914 on April 9, 1940 They advertised the invention as part of a new “No Basket Carrying Plan.” Goldman had already pioneered self-serve stores and carts were part of the self-serve retail concept.

 

 

 

how to open a supermarket

How to kickstart a Supermarket!!!!

Plan: First things first mate. You need to do a proper planning. Write down pages of questions, and then pages of answers. You don’t have a magic wand out of which abrakadabra you’ve a supermarket up and running. Planning should be divided into preliminary analysis, considering the current players and the availability of funds, and whether the project is at all feasible. Then the main planning. Store area. Size. Ofcourse , Highbright can handle all of that ,see how we make supermarket design. Employees. Working capital. Partners. Advertisement. Accounts team. Suppliers. Air conditioning. Incubators. Loans. Capital. Interiors. Exteriors. Everythibg should be penned down and charts should be made. Suggestions should be taken. Planning and Research go hand in hand. Truckload worth of research needs to be done. For that you need to appoint professionals who’ll do this for you.
Kick starting: Let the Games begin. Start with the name of the company with you’ll register your business. Once registered you can’t change it again and again although the option is always there. So choose the name. Trademark and register it and possibly register your trademark. As soon as that’s done you’re running a business, sort off.
Licensing: You’ll need a license to start your business and that is the reason you registered your company. Paperworks. Bribes. Everything. Welcome to the real world.
Place: Now you’ve a name to go by and the right to carry on business. This is not even the start. You need to open a big shop, you’ll need to select it. Common sense says you need to select it carefully based on the locality, population, popularity, average income in that area.
I am assuming that after you choose the place you automatically take into consideration the interiors, exteriors, furnitures, electricity, security from theft and fire, etcetra. Visit a competitor and take notes. And try to fit in your ideas on the base which you got. This gets the infrastructure covered.
Suppliers. Now you need contacts. You’ll keep 100s of products. And will need 100s of suppliers. Talk to people. Friendly competitor. Be friendly. Be inquisitive and observe. Call for tenders or brochures and choose one of them and DON’T FORGET TO SIGN AN AGREEMENT. MEMORANDUM OF UNDERSTANDING. Etc. Get a temporary lawyer for this.
Arranging the goods. Now you’ve cartons of good waiting at your doorstep and you don’t know what to do. You’ve to arrange the goods in such a way that its tempting. Irrestible. For the shoppers — Period. Same way don’t make it impossible for them to access goods, don’t put locks, instead put CCTV Cameras.
Employee Reliable Staff: You need people who’ll sale for you. Try to poach in sales manager from a supermarket by offering a lucrative pay. Accounts team should be strong.
Install Automated Machines for your cashiers
Train your employees
Advertisement: You need to make people aware about your new business. Distribute pamphlet. Send Messages. Organize events. Try to rope in a local celebrity to open the store.

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What is Gondola shelving

A gondola shelving (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondola shelves placed end-to-end can form rows of shelving while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an end cap. In Europe gondola normally refers to double sided shop shelving.
Where do I need retail shelving
supermarket shelf
pet shops
grocery store shelf
auto centres
convenience stores shelving
cash and carry
discount stores
liquor outlets

What is wall shelving?
Wall shelving is designed to have shelves on one side of a free-standing unit, and can be fixed to a wall for added stability. Wall shelving units come with plain back panels as standard but these can be changed for pegboard backing depending on your products and requirements. The standard height for a wall bay is 2100mm but there are many more heights are available.
What is a promotional bay/end bay?
End bays, or promotional bays as they are sometimes known, are shelving units that can be placed on the front or back of a gondola, often to feature promotional goods or fast selling lines. Supermarker shelf end bays also tidy the ends of a run of gondola units, giving a clean and finished look to the shop. As with all shelving units, an end bay is versatile and adjustable, and its shelves can also be removed and be replaced with peg board backing if needs be.
3 easy steps to choosing the right gondola shelving
Step 1
choosing the right height:
Choosing the right height of grocery shelves is important, as choosing the wrong one can be costly. Too low and it can be hard to display and merchandise a wide selection of products. Too high and it can obstruct the view and compromise on security. 1.4m -1.6m is a standard height, and the best-selling gondola shelf for small to medium shops. Heights of 1.8m-2.1m tend to be more suitable for the larger supermarkets and cash & carries.
Large gondolas can, however, be used in smaller shops if the counter is positioned so a clear line is visible down both sides of the shelving. This way the shelving won’t obstruct the view from the counter and the shop owner will be able to see both aisles clearly.
Step 2
measuring the shop:
The next step is to measure the width of the shop, starting from the edge of the existing shelving or refrigeration unit to the opposite wall. If the shop is empty the best way is to mark the floor – this can be done by using chalk or laying card on the floor to help you to visualise the retail shelves  or refrigeration units. From each wall, measure out towards the centre of the floor, ensure you leave enough space between shelving units to get a pram or wheelchair down each aisle – approximately 900mm. The measurement left in the centre of the floor will give you the maximum width of retail gondola you can use to create your aisles. If you are unsure on the minimum size allowed for each aisle, call your local council, as it this measurement is calculated according to the square footage of your shop. It is always better to have a wider aisle than a narrow one, even if this sacrifices grocery store shelves space, as cramped aisles are off-putting and can have a negative affect on your store.

Step 3
Choosing the right width:
Its not always best to go for the deepest shelves possible, as this can make them costly to stock. Half-stocked store shelving will give out the wrong impression whereas fully-stocked shelves give the impression of more choice and availability. Gondola base shelves with a width of 370-470mm are the most popular choice for a small to medium size store. 250mm base shelved gondolas with 200mm upper shelves are normally used for sweets and confectionery, as the shelves can be tilted at an angle. Shelf risers can be added to angled shelves stop products sliding off.