A gondola shelving (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondola shelves placed end-to-end can form rows of shelving while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an end cap. In Europe gondola normally refers to double sided shop shelving.
Where do I need retail shelving
supermarket shelf
pet shops
grocery store shelf
auto centres
convenience stores shelving
cash and carry
discount stores
liquor outlets

What is wall shelving?
Wall shelving is designed to have shelves on one side of a free-standing unit, and can be fixed to a wall for added stability. Wall shelving units come with plain back panels as standard but these can be changed for pegboard backing depending on your products and requirements. The standard height for a wall bay is 2100mm but there are many more heights are available.
What is a promotional bay/end bay?
End bays, or promotional bays as they are sometimes known, are shelving units that can be placed on the front or back of a gondola, often to feature promotional goods or fast selling lines. Supermarker shelf end bays also tidy the ends of a run of gondola units, giving a clean and finished look to the shop. As with all shelving units, an end bay is versatile and adjustable, and its shelves can also be removed and be replaced with peg board backing if needs be.
3 easy steps to choosing the right gondola shelving
Step 1
choosing the right height:
Choosing the right height of grocery shelves is important, as choosing the wrong one can be costly. Too low and it can be hard to display and merchandise a wide selection of products. Too high and it can obstruct the view and compromise on security. 1.4m -1.6m is a standard height, and the best-selling gondola shelf for small to medium shops. Heights of 1.8m-2.1m tend to be more suitable for the larger supermarkets and cash & carries.
Large gondolas can, however, be used in smaller shops if the counter is positioned so a clear line is visible down both sides of the shelving. This way the shelving won’t obstruct the view from the counter and the shop owner will be able to see both aisles clearly.
Step 2
measuring the shop:
The next step is to measure the width of the shop, starting from the edge of the existing shelving or refrigeration unit to the opposite wall. If the shop is empty the best way is to mark the floor – this can be done by using chalk or laying card on the floor to help you to visualise the retail shelves  or refrigeration units. From each wall, measure out towards the centre of the floor, ensure you leave enough space between shelving units to get a pram or wheelchair down each aisle – approximately 900mm. The measurement left in the centre of the floor will give you the maximum width of retail gondola you can use to create your aisles. If you are unsure on the minimum size allowed for each aisle, call your local council, as it this measurement is calculated according to the square footage of your shop. It is always better to have a wider aisle than a narrow one, even if this sacrifices grocery store shelves space, as cramped aisles are off-putting and can have a negative affect on your store.

Step 3
Choosing the right width:
Its not always best to go for the deepest shelves possible, as this can make them costly to stock. Half-stocked store shelving will give out the wrong impression whereas fully-stocked shelves give the impression of more choice and availability. Gondola base shelves with a width of 370-470mm are the most popular choice for a small to medium size store. 250mm base shelved gondolas with 200mm upper shelves are normally used for sweets and confectionery, as the shelves can be tilted at an angle. Shelf risers can be added to angled shelves stop products sliding off.